Category: Video

Blog
Case Study
At Tech for Retail in Paris, Pernod Ricard joined us on stage to explore how creator- and celebrity-founded brands are reshaping CPG — and why the shelf is where disruption shows...
Creator brands aren’t just changing marketing—they’re rewriting how disruption shows up on shelf. From the stage at Tech for Retail in Paris, Pernod Ricard joined us to unpack how creator- and celebrity-founded brands are reshaping CPG dynamics. In this conversation, David Gottlieb, CRO at Trax and Henri Mercier explore why loyalty is shifting faster than traditional tracking can follow—and how in-store intelligence helps brands spot change early and act with confidence.
Blog
Case Study
The grocery store has never been more competitive, and the pressure on CPGs to execute flawlessly has never been greater. However, it’s no longer just about flawless in-store act...
The grocery store has never been more competitive, and the pressure on CPGs to execute flawlessly has never been greater. However, it’s no longer just about flawless in-store activation, but whether your execution decisions are the right ones for the moment. From rising retailer expectations to persistent out-of-stocks, to the challenges of inflation, to enhanced shopper expectations, retail execution leaders are having to rewrite the playbook for how to win in the store.
Blog
Case Study
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to...
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to revolutionize the industry. Often, you’re tasked with crafting a business intelligence strategy based on new data sources that may feel unfamiliar or untested.
Blog
Case Study
Discover how to conquer the Latin American market! In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024...
In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024.
Blog
Case Study
This session provides a comprehensive overview of the current state and trends in the consumer retail industry, with a particular focus on economic impacts, sector dynamics, and pe...
This session provides a comprehensive overview of the current state and trends in the consumer retail industry, with a particular focus on economic impacts, sector dynamics, and performance across different retail subsectors.
Blog
Case Study
Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Per...
Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Perfect-Store-Modell von Trax die Grundlage für erfolgreiche, datengetriebene Ansätze zur Optimierung der Bedingungen im Geschäft schaffen und gleichzeitig das Kundenerlebnis verbessern.  Check out how Trax is helping Rotkäppchen-Mumm create a digitized world. Lars Hamann says it best by explaining how innovative methods like Trax's Perfect Store model create a foundation for successful, data-driven approaches to optimizing in store conditions - and enhance the customer experience, simultaneously.
Blog
Case Study
Trax and Sanofi’s Perfect Store program are in over 30 countries across the world, and participating stores are growing at a rate that is 80 percent higher than other stores. Wat...
Sanofi strengthens its execution focus by leveraging Trax for their Perfect Store program. Participating stores are growing at a rate that is 80 percent higher than other stores.
Blog
Case Study
Trax has built the most advanced Computer Vision platform for the retail industry. Peek under the hood and see how we transform shelf images to insights.
Trax's proprietary Computer Vision platform is purpose-built for retail and converts shelf images to granular analytics. Our technology stack is a cascade of advanced engines working in parallel to go from image to insight in near real-time.