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Role: Sales

As it is with most business and perhaps especially so with retail and CPG, sales are the cornerstone of success. One of the biggest questions a business will ask is how they can increase sales and profitability to facilitate growth and expansion. Explore our blog posts, articles and guides on all things related to retail and CPG sales and take a look at our extensive case studies and examples on how you can implement a range of strategies to help improve sales.

Blog
Case Study
From Gut Feel to Data-Driven: How Shelf Intelligence is Reshaping Retail Execution
For years, retail execution lived in a world of gut instinct, legacy experience, and best guesses. Field sales and brand managers often relied on what they thought was happening ...
Retail execution is no longer about guesswork. With advances in image recognition and shelf intelligence, CPG teams can now see exactly what’s happening in-store—SKU by SKU, shelf by shelf. Real-time data empowers field reps to act with precision and sales teams to drive smarter strategies. The brands leading the pack are the ones using this data not just to react, but to gain a competitive edge.
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Blog
Case Study
Why Data Quality Still Matters: Garbage In, Garbage Out, in the Age of IR
Image Recognition (IR) has rightly earned its place in the CPG industries toolkit. It’s fast, scalable, and delivers shelf data in near real-time. But here’s the uncomfortable ...
Image Recognition (IR) has transformed how CPG brands capture in-store insights—but even the smartest tech is only as good as the data behind it. In this blog, Fraser Neil, VP of Sales CPG at Trax, explains why poor data quality still quietly sabotages performance, erodes trust with field teams, and prevents AI from delivering on its promise. Clean, consistent reference data isn’t a bonus—it’s the fuel that powers your entire IR engine.
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consumer in dairy products aisle
Blog
Case Study
The Cold Truth: Why Dairy Brands Need Smarter Merchandising 
The dairy category is one of the most high-stakes aisles in the store. Space is limited, demand is high, expiration dates are non-negotiable, and the pressure to stay in stock is c...
In a rapidly evolving market, dairy brands face the challenge of standing out amidst fierce competition. Traditional merchandising strategies are no longer enough to capture the attention of savvy consumers. This article delves into the cold truth about the dairy industry and explores innovative merchandising techniques that can elevate brand visibility and drive sales. Discover how leveraging data-driven insights, creative packaging, and engaging in-store experiences can transform the way consumers perceive dairy products. Join us as we uncover the secrets to smarter merchandising that can help dairy brands thrive in today’s dynamic marketplace.
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Blog
Case Study
The Hidden Power of Image Recognition in Bars, Restaurants, and Pharmacies
When most people think about Image Recognition (IR) in CPG, their mind goes straight to the shelf. Supermarkets. Hypermarkets. Aisles neatly stacked with packaged goods. And to be ...
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Man staring at question marks and clear shelf
Blog
Case Study
7 Myths About Image Recognition in CPG – Debunked 
Image Recognition (IR) has rapidly become one of the most transformative technologies for Consumer-Packaged Goods (CPG) companies, retailers and the teams executing the plans live ...
Think image recognition is just about snapping shelf photos? Think again. From real-time KPIs to executional excellence in the most fragmented retail environments, IR is transforming how CPGs win at the shelf. We’re busting the 7 biggest myths holding brands back—and showing why IR is no longer a nice-to-have, but a must-have.
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Blog
Case Study
How Haleon Reduced out-of-stocks with smart shelf technology and real-time shelf data  
Retail Data, Recalibrated: Getting Closer to the Truth on Shelf  CGT, Analytics Unite Data is becoming a sense of a buzzword today, and it’s not a lack of data that is the issue...
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