Did you know that between Q4 2018 & Q4 2019 the average pet food facings increased 35.99% for the Value channel, while decreasing 4.92% and 5.58% respectively in grocery and ma...
The current retail environment is one of constant rapid change. The days when it was effective to roll out a single promotion strategy across stores are long gone; at the same time...
A joint report by Trax and the Promotion Optimization Institute (POI) on how CPGs can improve promotions effectiveness by including store level insights in the planning and monitoring process.
According to a Promotion Optimization Institute (POI) study, only 19% of consumer packaged goods (CPG) companies are satisfied with their retail execution, suggesting that their fi...
A joint report by Trax and the Promotion Optimization Institute (POI) on how CPGs can leverage crowdsourcing to optimize field labor and win at retail.
Published by Consumer Goods Technology (CGT), the annual Technology Solutions Guide for Customer Management provides a comparison chart of top vendors serving the consumer goods ...
A buyer's guide to understand vendor landscape for customer management and retail execution in the CPG industry
