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Industry: Alcohol

Take a look at the guides and blog posts dedicated to retail management strategies that are applicable specifically to the Alcoholic Beverage industry which has its very own specific needs and requirements. Explore the latest news and trends from the Alcoholic Beverage sector and find case studies that explore this topic in more detail and cover how Trax supports these kinds of retailers.

Blog
Case Study
  • Videos & Webinars
Creator Brands Are Reshaping the Rules for CPG
At Tech for Retail in Paris, Pernod Ricard joined us on stage to explore how creator- and celebrity-founded brands are reshaping CPG — and why the shelf is where disruption shows...
Creator brands aren’t just changing marketing—they’re rewriting how disruption shows up on shelf. From the stage at Tech for Retail in Paris, Pernod Ricard joined us to unpack how creator- and celebrity-founded brands are reshaping CPG dynamics. In this conversation, David Gottlieb, CRO at Trax and Henri Mercier explore why loyalty is shifting faster than traditional tracking can follow—and how in-store intelligence helps brands spot change early and act with confidence.
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Blog
Case Study
Why Data Quality Still Matters: Garbage In, Garbage Out, in the Age of IR
Image Recognition (IR) has rightly earned its place in the CPG industries toolkit. It’s fast, scalable, and delivers shelf data in near real-time. But here’s the uncomfortable ...
Image Recognition (IR) has transformed how CPG brands capture in-store insights—but even the smartest tech is only as good as the data behind it. In this blog, Fraser Neil, VP of Sales CPG at Trax, explains why poor data quality still quietly sabotages performance, erodes trust with field teams, and prevents AI from delivering on its promise. Clean, consistent reference data isn’t a bonus—it’s the fuel that powers your entire IR engine.
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Blog
Case Study
The Hidden Power of Image Recognition in Bars, Restaurants, and Pharmacies
When most people think about Image Recognition (IR) in CPG, their mind goes straight to the shelf. Supermarkets. Hypermarkets. Aisles neatly stacked with packaged goods. And to be ...
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Blog
Case Study
How Haleon Reduced Out-of-stocks with Real Time Shelf Stocking Solutions  
Retail Data, Recalibrated: Getting Closer to the Truth on Shelf  At Analytics Unite, we explored a critical issue facing brands, companies, and retailers today: the disconnect bet...
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Woman customer looking at a rack of wine in supermarket
Blog
Case Study
  • Research & Whitepapers
Infopack: Alcohol 2025
Get the latest scoop on the alcohol market’s future! This report examines e-commerce growth, adjustments in ad strategies, and the evolution of consumer habits. Discover the ...
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Blog
Case Study
  • Videos & Webinars
Beyond the Buzz: Practical Steps for Embracing New Retail Tech
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to...
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to revolutionize the industry. Often, you’re tasked with crafting a business intelligence strategy based on new data sources that may feel unfamiliar or untested.
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