At Tech for Retail in Paris, Pernod Ricard joined us on stage to explore how creator- and celebrity-founded brands are reshaping CPG — and why the shelf is where disruption shows up first.
In this session, David Gottlieb, CRO at Trax and Henri Mercier, Perfect Store Product Manager at Pernod Ricard discuss the rapid rise of creator brands, shifting consumer loyalty, and why traditional competitive tracking no longer keeps up.
Learn how in-store intelligence and image recognition help brands spot disruption earlier, understand real shelf impact, and act faster in an innovation-driven retail landscape.
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