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Role: Technology

Webinar with Mondelez
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Case Study
Retail Execution Uncovered: Top Questions & Insights from Our Mondelez Webinar 
Retail Execution Uncovered: Top Questions & Insights from Our Mondelez Webinar  Retail is undergoing a major transformation. Inflationary pressures, evolving shopper expectati...
Discover how CPG leaders are rethinking retail execution in the face of rising costs, shifting shopper expectations, and the growth of retail media. In our recent webinar with Mondelez, Trax explored how image recognition, AI, and gamification are transforming shelf visibility, motivating field reps, and connecting execution directly to shopper engagement. Read the full recap to see the top audience questions answered—and learn how Trax is helping brands turn execution into a true competitive advantage.
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Case Study
From Gut Feel to Data-Driven: How Shelf Intelligence is Reshaping Retail Execution
For years, retail execution lived in a world of gut instinct, legacy experience, and best guesses. Field sales and brand managers often relied on what they thought was happening ...
Retail execution is no longer about guesswork. With advances in image recognition and shelf intelligence, CPG teams can now see exactly what’s happening in-store—SKU by SKU, shelf by shelf. Real-time data empowers field reps to act with precision and sales teams to drive smarter strategies. The brands leading the pack are the ones using this data not just to react, but to gain a competitive edge.
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Blog
Case Study
Why Data Quality Still Matters: Garbage In, Garbage Out, in the Age of IR
Image Recognition (IR) has rightly earned its place in the CPG industries toolkit. It’s fast, scalable, and delivers shelf data in near real-time. But here’s the uncomfortable ...
Image Recognition (IR) has transformed how CPG brands capture in-store insights—but even the smartest tech is only as good as the data behind it. In this blog, Fraser Neil, VP of Sales CPG at Trax, explains why poor data quality still quietly sabotages performance, erodes trust with field teams, and prevents AI from delivering on its promise. Clean, consistent reference data isn’t a bonus—it’s the fuel that powers your entire IR engine.
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Man staring at question marks and clear shelf
Blog
Case Study
7 Myths About Image Recognition in CPG – Debunked 
Image Recognition (IR) has rapidly become one of the most transformative technologies for Consumer-Packaged Goods (CPG) companies, retailers and the teams executing the plans live ...
Think image recognition is just about snapping shelf photos? Think again. From real-time KPIs to executional excellence in the most fragmented retail environments, IR is transforming how CPGs win at the shelf. We’re busting the 7 biggest myths holding brands back—and showing why IR is no longer a nice-to-have, but a must-have.
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  • Videos & Webinars
Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf
Our very own David Gottlieb joins EMARKETER‘s Behind the Numbers to discuss the impact of empty shelves in retail and how Trax’s Signal-Based Merchandising (SBM) helps p...
In the fast-paced world of retail, understanding consumer behavior is crucial. "Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf" delves into the intricate relationship between stock availability and sales performance. Discover how data-driven insights can transform your merchandising strategies, ensuring that your shelves are never empty when customers are ready to buy. Explore the hidden signals that drive purchasing decisions and learn how to leverage them to enhance customer satisfaction and boost your bottom line. Don’t miss out on the opportunity to turn insights into action and elevate your retail game!
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Case Study
Leading Beverage Alcohol Company
One of the world’s largest producers of beers and spirits with over 200 brands needed an efficient and scalable way to delight customers while providing profitable recommendations at the outlet level.
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