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Role: Category Management

Category management is an important process for CPGs and relates to the way products are grouped together and segmented into different product categories. The goal of category management is to synergize both the procurement (purchase) and the sales of products in an efficient and streamlined manner. Explore articles on strategies for managing product categories and learn about the latest advances and technology in the industry. Find case studies and examples on how category management can be implemented more effectively for your organization

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The Missing Link in Retail Success 
In today’s retail landscape, understanding shelf availability is crucial for driving sales. Did you know that 70% of purchase decisions occur at the shelf? However, many bran...
In today's retail landscape, understanding shelf availability is crucial for driving sales. Did you know that 70% of purchase decisions occur at the shelf? However, many brands face fragmented data that obscures product accessibility. Trax Retail fills this gap by providing real-time insights into on-shelf presence, enabling brands to make informed decisions. Discover how Trax's innovative solutions can transform your retail execution and boost sales potential.
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Traxmart booth at NRF
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NRF Europe Spotlight: Trax Redefines Retail with Cutting-Edge AI
NRF Europe’s Innovators Showcase isn’t just any retail technology event. It is a prestigious, invite-only gathering that serves as a launchpad for the most groundbreaking retai...
At NRF Europe’s Innovators Showcase, Trax turned innovation into action. Our immersive “Traxmart” booth gave retailers and brands a hands-on look at how AI and augmented reality are reshaping shelf execution; delivering real-time insights faster than ever (sometimes before your coffee was ready). From our On-Device IR demos to our thought-leadership session Retail in 2026, we showed how data, agility, and creativity come together to drive smarter decisions. The future of retail is here, and Trax is helping lead the way.
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Webinar with Mondelez
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Retail Execution Uncovered: Top Questions & Insights from Our Mondelez Webinar 
Retail Execution Uncovered: Top Questions & Insights from Our Mondelez Webinar  Retail is undergoing a major transformation. Inflationary pressures, evolving shopper expectati...
Discover how CPG leaders are rethinking retail execution in the face of rising costs, shifting shopper expectations, and the growth of retail media. In our recent webinar with Mondelez, Trax explored how image recognition, AI, and gamification are transforming shelf visibility, motivating field reps, and connecting execution directly to shopper engagement. Read the full recap to see the top audience questions answered—and learn how Trax is helping brands turn execution into a true competitive advantage.
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From Gut Feel to Data-Driven: How Shelf Intelligence is Reshaping Retail Execution
For years, retail execution lived in a world of gut instinct, legacy experience, and best guesses. Field sales and brand managers often relied on what they thought was happening ...
Retail execution is no longer about guesswork. With advances in image recognition and shelf intelligence, CPG teams can now see exactly what’s happening in-store—SKU by SKU, shelf by shelf. Real-time data empowers field reps to act with precision and sales teams to drive smarter strategies. The brands leading the pack are the ones using this data not just to react, but to gain a competitive edge.
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consumer in dairy products aisle
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The Cold Truth: Why Dairy Brands Need Smarter Merchandising 
The dairy category is one of the most high-stakes aisles in the store. Space is limited, demand is high, expiration dates are non-negotiable, and the pressure to stay in stock is c...
In a rapidly evolving market, dairy brands face the challenge of standing out amidst fierce competition. Traditional merchandising strategies are no longer enough to capture the attention of savvy consumers. This article delves into the cold truth about the dairy industry and explores innovative merchandising techniques that can elevate brand visibility and drive sales. Discover how leveraging data-driven insights, creative packaging, and engaging in-store experiences can transform the way consumers perceive dairy products. Join us as we uncover the secrets to smarter merchandising that can help dairy brands thrive in today’s dynamic marketplace.
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The Hidden Power of Image Recognition in Bars, Restaurants, and Pharmacies
When most people think about Image Recognition (IR) in CPG, their mind goes straight to the shelf. Supermarkets. Hypermarkets. Aisles neatly stacked with packaged goods. And to be ...
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Merchandiser points Trax app at retail shelf
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3 Ways Dynamic Merchandising is Setting Brands Apart 
AI-powered merchandising is the key to driving sales, staying agile, and deepening customer loyalty. Without customers, you lack sales, but more importantly, you lack a future for ...
AI-powered merchandising is the key to driving sales, staying agile, and deepening customer loyalty.
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