Challenger Brand Hub - Trax

Dynamic Merchandising for Challenger Brands

On-demand services from Trax combine in-store execution with retail analytics and shelf-level insights to help challenger and founder-led brands win at the shelf.

Win at the Shelf with Dynamic Merchandising

On-demand services that help emerging brands drive growth fast. Start your project in days not weeks!

Sales Activation

Our trained workforce visits store managers to sell in additional SKUs and activate brands. This is ideal for decentralized retailers.

Merchandising and Execution

Our on-demand workforce maximizes sales by ensuring key items are available for sale on shelves, end-caps, and displays.

Retail Data & Intelligence

Store-level data and photos are available in our dashboard for complete transparency, trends and analytics, and more.

Brand Representation In Store

Our platform connects clients to teams of trained brand ambassadors, for a unique Experiential Marketing solution.

Featured Story

Kombucha Brand Increases Retail Presence by 25%
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Using Trax Dynamic Merchandising, an emerging kombucha brand discovered that its products were missing from approximately 1 in 5 stores.

Leveraging Trax’s AI-driven merchandising platform and real-time images, the team was able to identify gaps in compliance and quickly fix the most urgent inventory issues first.

Armed with valuable insights and on-demand execution via Trax Flexforce, the brand was able to dive a 25% increase in its retail presence with up to 600 new product placements.

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Case Studies and Resources

Case Study: Emerging Kombucha Brand

Trax Dynamic Merchandising helped an organic kombucha manufacturer to improve On Shelf Availability and the retail insights to launch a new SKU.
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Case Study: Chosen Foods

With a rapidly expanding retail presence across a 3 tier manufacturer-distributor-retailer model, Chosen Foods chose Trax Dynamic Merchandising.
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Case Study: Scan-Based Trading

When a Scan-Based Trading Company needed the scale and skill to merchandise 100 products across 10k stores they turned to Trax,
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Case Study: Plant-Based Beverages

Trax’s ability is deliver micro-execution at scale proved a gamechanger across 1500 stores and 23 SKUs.
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By The Numbers

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Monthly Store Visits

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Quality Assurance

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Customers

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Metro Areas Covered (US only)

We work with hundreds of emerging and founder-led brands.

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