Trax and AWS - Uplift Your Shoppers' Experience
Trax at a glance: Who we help
Through our proprietary Computer Vision algorithms paired with the speed and security of Amazon Web Services, consumer goods manufacturers and retailers get game-changing insight on what’s happening in the aisles, quickly mobilize their staff for immediate in-store action ultimately improving shopper experience.
Focus on the right execution
Shelf images are automatically captured by Trax’s proprietary wireless cameras affixed to store shelves.
Drive targeted actions
Trax’s computer vision platform analyzes the images and generates accurate & granular KPIs with SKU-level data points.
Accelerate sales outcomes
Within minutes, the sales rep gets actionable mobile reports, while management teams detailed assessments online.
How it works
At Trax, we digitize the physical world of retail using Computer Vision. The transformation of individual shelf images into data and insights about retail store conditions is made possible with the ‘Trax Factory’. Built using asynchronous event-driven architecture, the Trax Factory is a cluster of microservices in which the completion of one service triggers the activation of another service - spanning data collection, digitization and reporting.
Step 1
CollectionShelf images are automatically captured by Trax’s proprietary wireless cameras affixed to store shelves.
Step 2
DigitizationTrax’s computer vision platform analyzes the images and generates accurate & granular KPIs with SKU-level data points.
Step 3
ReportingWithin minutes, the sales rep gets actionable mobile reports, while management teams detailed assessments online.
Highlights
cost saving per image
micro services
events per month
of images uploaded per month
Data Flow Architecture
Why Trax & AWS
Trax and AWS together provide our clients with the ability to take advantage of increased cloud capabilities, advanced machine-learning algorithms and reduced imaging-sensor costs to digitize the shelf and create new powerful applications.
Scalability
1B+ products recognized monthly, 1K images recognized per minute during peak times.
Flexibility
AI recognition models that quickly adapt and respond to changes in product packaging.
Security
Aligns with best security practices and a variety of IT security standards.
Case Studies
Retail Digital Transformation Starts at the Shelf
Brick-and-mortar retailers across the world have had to adapt to change – from customer behavior to new competitive threats. Staying relevant means staying close to customers, and more and more...
The Trax Computer Vision Platform
Trax has built the most advanced Computer Vision platform for the retail industry. Peek under the hood and see how we transform shelf images to insights.
Video: APN Partner Trax is Digitizing the Shelf for Retailers using AWS and the AWS Retail Competency
Trax Retail Watch, an always-on store monitoring and analytics solution, helps retailers improve operational efficiency and elevate the in-store experience today and future-proof their stores. Mark Cook, Head of Retail...