Trax & AWS - Trax

Trax & AWS

Trax at a glance: Who we help

Through our proprietary Computer Vision algorithms paired with the speed and security of Amazon Web Services, consumer goods manufacturers and retailers get game-changing insight on what’s happening in the aisles, quickly mobilize their staff for immediate in-store action ultimately improving shopper experience.

Focus on the right execution

Shelf images are automatically captured by Trax’s proprietary wireless cameras affixed to store shelves.

Drive targeted actions

Trax’s computer vision platform analyzes the images and generates accurate & granular KPIs with SKU-level data points.

Accelerate sales outcomes

Within minutes, the sales rep gets actionable mobile reports, while management teams detailed assessments online.

How it works

At Trax, we digitize the physical world of retail using Computer Vision. The transformation of 
individual shelf images into data and insights about retail store conditions is made possible with the ‘Trax Factory’. Built using asynchronous event-driven architecture, the Trax Factory is a cluster of microservices in which the completion of one service triggers the activation of another service - spanning data collection, digitization and reporting.

image description

Step 1

Collection

Shelf images are automatically captured by 
Trax’s proprietary wireless cameras affixed to 
store shelves.

image description

Step 2

Digitization

Trax’s computer vision platform analyzes the 
images and generates accurate & granular KPIs 
with SKU-level data points.

image description

Step 3

Reporting

Within minutes, the sales rep gets actionable 
mobile reports, while management teams 
detailed assessments online.

Highlights

0%

cost saving 
per image

0

micro services

0m

events per month

0TB

of images uploaded per month

Data Flow Architecture

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Why Trax & AWS

Trax and AWS together provide our clients with the ability to take advantage of increased cloud capabilities, advanced machine-learning algorithms and reduced imaging-sensor costs to digitize the shelf and create new powerful applications.

Scalability

1B+ products recognized monthly, 1K images recognized per minute during peak times.

Flexibility

AI recognition models that quickly adapt and respond to changes in product packaging.

Security

Aligns with best security practices and a variety of IT security standards.

Best Practices

Retail Digital Transformation Starts at the Shelf

Brick-and-mortar retailers across the world have had to adapt to change – from customer behavior to new competitive threats. Staying relevant means staying close to customers, and more and more...

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Best Practices

The Trax Computer Vision Platform

Trax has built the most advanced Computer Vision platform for the retail industry. Peek under the hood and see how we transform shelf images to insights.

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Best Practices

Video: APN Partner Trax is Digitizing the Shelf for Retailers using AWS and the AWS Retail Competency

Trax Retail Watch, an always-on store monitoring and analytics solution, helps retailers improve operational efficiency and elevate the in-store experience today and future-proof their stores. Mark Cook, Head of Retail...

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Connect with us

Ask about Trax solutions, pricing, implementation, or request a demo. Our highly trained reps are standing by, ready to help.

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