Boost consumer engagement
Traditional margin-diluting discounts are losing appeal. Trax gamifies shopping by rewarding actions like viewing content, in-store product engagement, and purchasing.
Shopkick Features
From couch to cash register
Connect with shoppers
Motivate consumers to discover and trial your brand—and build brand loyalty in the process!
Reach out and reward
With Trax’s shopper engagement app, Shopkick, CPG brands can boost engagement, drive incremental spend and incentivize loyalty – all through rewards, not discounts.
How Dynamic Merchandising works
Unmatched advantages for your business
Determine the best merchandising strategy for selected stores to maximize ROI
Signal-Based Merchandising helps you identify stores with the highest potential for incremental sales, as well as the most recurring out-of-stock issues, then deploy resources strategically to ensure the best possible ROI.
Using data collected by shoppers, our AI flags issues based on your unique parameters. We then deploy merchandising support when a problem arises to correct it within hours.
Target key stores or key seasonal sales periods
The key to maximizing sales is to have your product on the shelf when it’s in-demand, or during a high-traffic period for your category. However, the traditional, fixed approach to merchandising is not flexible enough to identify problems in real-time. If your product is not on-shelf at the right place and time, there’s no way to fix it — you simply won’t sell as much product.
Signal-Based Merchandising gives you unprecedented visual access to your products on shelves through the eyes of the shopper. If they see a problem, you are alerted to the problem — and Signal-Based Merchandising allows you to see it immediately in your custom dashboard.
Understand the scope of your out-of-stock problem — and correct the root causes
Signal-Based Merchandising allows you to quantify how much out-of-stocks affect your sales and correct the underlying causes leading to them. You can identify persistent issues in stores that are under-performing and act quickly to stabilize your products on the shelf — deploying resources only to the stores with a significant ROI and potential to increase incremental sales.
Configurable coverage that’s tailored to your needs
Signal-Based Merchandising offers unparalleled visibility into what shoppers see on the shelves in real-time across local, regional, and national stores. If it’s in Trax Retail’s footprint, you can see your product on the shelf so you know you’re in-stock during the time periods that matter most.
The numbers speak for themselves
Trax’s stats give you a clear advantage
Connect with us
Ready to transform your consumer engagement?
Words from our champions
Our client success stories could be yours
Using Signal-Based Merchandising to Help a Global Chocolatier Avoid Out of Stock Issues and Drive Sales
Description here
