Coca-Cola Hellenic
С помощью Trax в Coca-Cola Hellenic повысили эффективность магазинных продаж,...
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Trax for Sales
Transform store visits
Adopt a fully-automated way of collecting field data
Optimize field productivity
Empower teams to make every store a Picture of Success
Drive sales growth
Make better shelf decisions based on transparent, real-time insights
Digitize the store audit process
End manual store visits with image recognition-based mobile solutions that enable sales reps to rapidly capture field data that is more accurate, objective and trustworthy
Bring selling to the forefront
Divert up to 60% of the sales reps’ time spent auditing to fact-based selling with your customers based on transparent field insights.
Prioritize tasks
Guide your sales force with the right merchandizing actions to take in every visit with in-flight analytics on product presence, pricing and compliance.
Drive targeted actions
Whether you supervise large teams or oversee operations, get the right data to ensure that preventable shelf issues never come in the way of commercial excellence.
Improve coaching
Start your morning meetings armed with sales rep and store scorecards that help you impart timely tactical advice and direct sales efforts to high-priority accounts and stores.
Trust, but verify
Overcome the shortcomings of manual measurement and syndicated data by verifying KPIs with actual store images with shelf-level detail from the shopper’s perspective.
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Get in-store insights to understand your promotion compliance
Have an unbiased data source to have more productive conversations with your customer around display execution
Improve execution of promotions
Monitor your promotion compliance with actual store-level photos and ensure you're getting the execution you expect
Make your holiday retail execution top-notch
Increase sales during seasonal promotion periods by correcting non-compliant stores and focusing execution on best-in-class store locations and vehicles
Improve retailer relationships
Leverage data on display location, type, and POS to get a complete picture of in-store execution on your brands and competitors for compelling category stories
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Since we started with Trax, our business has seen a double-digit net incremental uplift in sales volume in stores that used Trax as compared to stores that did not use Trax.
AB InBev, Route-to-Market Manager
Resources
Automated shops: Image recognition knows when shelves are empty
Supermarket shelves can use image recognition cameras to scan the amount of stock on the shelves and alert staff when new products need to be...
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