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In-store Intelligence for Consumer Durables

In-store Intelligence for consumer durables by Trax and GfK is an integrated solution that empowers brand owners with digitized measurement of instore presence, visibility and prices on an ongoing basis to drive sales potential in every shelf.

Benefits:

  • More frequent and accurate measurement of in-store execution to understand what your gaps and opportunities are
  • Better executed promotions and product launches with granular, store-level insights to drive sales uplift
  • Strengthen strategic engagements with retail partners using knowledge of what’s working and what’s not in store
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