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Trax Retail Execution

Trax Retail Execution is an in-store execution product that helps consumer goods companies win at the shelf with a comprehensive real-time view of store and field performance across all retail channels.

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Powered by our breakthrough computer vision technologies, Trax Retail Execution is a single tool that helps you focus on the right execution, drive targeted actions at SKU, brand and category level, and improve sales effectiveness.

  1. Focus on the right execution
  2. Drive targeted actions
  3. Accelerate sales outcomes

How it works

STEP 1

The sales rep stands in front of the store shelf and takes a picture.

STEP 2

The pictures are sent to our Trax cloud to be analysed.

STEP 3

Within minutes, the sales rep gets actionable mobile reports, while management teams get detailed assessments online.

Having visibility into conditions at the retail shelf is not new, but using digital image recognition and advanced analytics to spot opportunities and quickly address them is what makes the evolution from taking notes and measurements by hand at the shelf to capturing images digitally a game changer.

gartner, "image Recognition: The Intersection of Digital Business & Analytics At the Store Shelf" Dale hagemeyer

Features & Components

Shelf Optimizer

Trax’s Shelf Optimizer is an intuitive mobile solution to helps sales reps measure and perfect their in-store execution to fulfil the sales potential in every store.

Digitize in-store data collection

Use a state-of-the-art mobile app to capture images of the shelf and get a much more objective and consistent way to track in-store conditions compared to manual audits

Quickly understand store-level actions

Prioritized tasks and actions are automatically generated based on predefined KPIs including Out-of-Stock (OOS), shelf share, perfect store scores, planogram compliance and more

Motivate your sales reps

Leverage in-built gamification features that allow sales reps to track their own in-store execution performance, and earn points or monetary rewards for specific tasks

Supervisor Console

Trax’s bespoke Supervisor Console provides your sales supervisors with an intuitive web console with clear store level actions to drive sales in each territory.

Identify which stores underperform and why

See dashboards or get a live feed on store-level gaps, like empty spaces or products with low shelf share across regions, and easily assign store visit actions and alerts to sales teams

Accelerate field productivity

Understand each sales rep’s gaps (KPIs, Strike rates), and improve your coaching methods

Get the right data on the go

Select between online and offline mode of capturing the shelf truth
• Online: Actionable mobile reports are sent to sales reps during their store visits
• Offline: Capture store audit data offline and seamlessly upload to the Trax Cloud when reps go back online

Shelf Discovery Tool

Our Shelf Discovery Tool allows BI analysts to combine and transform your shelf data into actionable business insights for your entire organization.

Combine all your in-store data

Adopt a single method that unifies multiple surveys like contract compliance, OOS, share of shelf and perfect store for a more accurate picture of execution

Go where the data lives

Slice and dice data to discover pressing issues, get full access to shelf images, export to Excel and evangelize the store truth across your organization

Communicate complex ideas simply

Leverage our self-service BI platform to create smart data visualizations on all your critical in-store measurements using a simple drag and drop interface

Management Dashboard

Our Management Dashboard allows executives to get a 360 view of their business and quickly understand their commercial opportunities across markets and channels.

Understand the big picture

See all the shelf metrics that matter in one place, including in-store execution performance across channels, territories, banners, stores and sales representatives

Spot new category trends faster

Get a direct line of sight into category opportunities at the shelf, with pre-defined dashboards on pricing trends, competitor promotions and more

Why Trax Retail Execution?

3-5%

sales uplift in a single category

Proven to increase consumer goods sales. Trax has delivered proven business results and drive greater efficiency and effectiveness for some of the world's largest consumer goods brands

96%+

SKU level recognition accuracy

Accurate & consistent, in-store data. SKU level recognition accuracy. With Trax's proprietary computer vision platform receive accurate, consistent and actionable insights on your shelf conditions in every outlet.

250M

items recognized each month

Smart & scalable, advanced technology. Whether it's a hundred sales or a hundred thousand stores, our enterprise-grade technology enables you to scale to your business needs.

With this technology, we have results returned to us within minutes so its actionable, as we are in the store, talking to the owner, providing our product ranging and upsell options.

Samantha Mitchell, IT Group Business Relationship Manager,
Coca-Cola Amatil
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Resources

Trax Retail Execution

In-store execution solution that will transform your sales performance The technology behind our solution is incredibly...

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Case Study

Coca-Cola Hellenic

Coca-Cola Hellenic increased store execution coverage, drastically reduced audit time, and reduced out of stocks by 63% with the help of Trax.

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Resources

Brewer Unlocks Patterns in Weekend On-shelf Availability

A global beer manufacturer leverages Trax to minimize out of stocks and maximize sales on weekends in key markets.

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