Even minute changes to your product price, promotion timing or location on shelf can impact your sales. Trax Retail Compass delivers prescriptive research that analyses in-store conditions and sales to generate powerful insights that help you win the shelf moment of truth.
We combine shelf execution metrics with your sales data
Predictive modelling using data science
Actionable insights and recommendations
The bigger the data, the better the results. Trax has the world’s largest retail shelf database to ensure superior quality data. With experts in machine learning, classification, cluster analysis, data mining and more, we know the right questions to ask, manipulate data sets, and drive recommendations directly impacting your sales growth.
Understand which shelf execution lever (on-shelf position, display, SKU adjacency) affects sales, and by how much.
Understand your current execution quality and get recommendations to drive sales results in each store
Ascertain price and promotional behaviour across markets and competitors over time, take timely decisions to drive sales
Monitor, accelerate and evaluate your new product launches and measure their impact on the overall category.