Following the recent launch of Shelf Intelligence Suite — a new joint offering from Trax and Nielsen — Trax, the world leader in computer vision for retail, announced today a strategic partnership with Acosta, a leading sales and marketing agency in the consumer packaged goods (CPG) industry. With Acosta’s large U.S. footprint and broad expertise in understanding in-store conditions across retailer stores and categories, this partnership will enhance Trax’s ability to digitize the shelf and offer unprecedented insights to Shelf Intelligence Suite customers.
Trax’s breakthrough computer vision and analytics platform turns photographs of a retail shelf into insights that can be used to improve in-store execution strategies, identify category opportunities and maximize a brand’s sales velocity.
With the largest channel coverage in the U.S. — representing more than 90 percent of all CPG sales — Acosta’s field representatives will collect the shelf images, allowing brands to acquire visual proof of in-store shelving conditions and a more frequent and accurate measurement of how their products are represented in store. From there, combining collected and analysed shelf data with Nielsen’s point of sales dataset brings brands actionable, granular insights on how shelf performance directly impacts product sales. “Acosta will be a critical component of Shelf Intelligence Suite. Its unparalleled data collection capabilities will enable clients to get a ‘pulse’ of their shelf and store reality in the U.S.,” said Dror Feldheim, Trax Chief Commercial Officer. “Acosta is a well-recognized and trusted name in field marketing and we look forward to working with them to deliver insights that will drive smarter sales strategies for CPGs.”
“Store and shelf-level insights are always valuable to Acosta and they are at the core of our company’s recommendations to customers, helping us to make informed strategic decisions based on what shoppers are buying,” said Steve Matthesen, President and CEO, at Acosta. “The ability to better understand what is happening at shelf is key to producing results and moving items into shoppers’ baskets. The capabilities of this dashboard and the alliance with Trax and Nielsen is a natural fit in terms of enhancing our in-store capabilities.”
ABOUT TRAX
Trax is the world leader in computer vision solutions for retail, ranking in the top 25 Fastest Growing Companies on Deloitte's Technology Fast 500 list. The company enables tighter execution controls in-store and the ability to leverage competitive insights through their in-store execution tools, market measurement services and data science to unlock revenue opportunities at all points of sale. Trax does this using smartphones and tablets to gain actionable shelf analytics in real-time. With over 175 clients, in over 50 countries, top brands such as Coca-Cola, AB InBev, Nestle, Henkel, PepsiCo and many more, leverage Trax globally to manage their in-store execution and increase revenues at the shelf. Trax is headquartered in Singapore with offices worldwide. To learn more about Trax, please visit www.traxretail.com.
ABOUT ACOSTA
Acosta is the sales and marketing powerhouse behind most of the trusted brands seen in stores every day. The company provides a range of outsourced sales, marketing and retail merchandising services throughout the U.S. and Canada. For 90 years, Acosta has led the industry in helping consumer packaged goods companies move products off shelves and into shoppers’ baskets. For more information, please visit www.acosta.com.
MEDIA CONTACTS:
Fei Fei Ho, for Trax feifei@traxretail.com; +65 9775 5569
Ariel Vegotsky, for Acosta, avegotsky@vaultcommunications.com; 610-455-2754
