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Trax buys Shopkick to build tools for bricks-and-mortar retail

Bricks-and-mortar retailers who fail to match the data and insights of their online competitors keep going bankrupt — from Sears to Payless to Toys R Us.

But Trax, a $1.1bn Singapore-based start-up, is bringing together data from in-store cameras and a new mobile app, which guides shoppers to purchases, to try to bolster high street stores.

Bringing together shelf and shopper data will deliver new and powerful insights in the store,” – Joel Bar-El, Trax CEO & Co-founder

“Bringing together shelf and shopper data will deliver new and powerful insights in the store,” said Joel Bar-El, Trax’s chief executive and co-founder, as he announced the acquisition of Shopkick, the Californian shopping rewards app, on Monday for an undisclosed price.

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