Trax for Marketing
Monitor brand health
Get a clear line of sight to promotional execution
Know why shoppers buy
Uncover in-store drivers influencing purchase decisions
Maximize conversion
Ensure the right placement of the right products at the right value
Enforce brand consistency in the field
Ensure that promotions are executed properly in the last mile, and elevate brand performance across all channels.
Drive high impact activation
Access real-time reports and store performance scorecards on brand activation, off-trade or on-trade, and maintain ready availability of channel selling materials for key accounts.
Grow in-store marketing ROI
Follow up on retailer contract compliance and secure returns on your trade promotion investments like shelf wobblers, danglers, secondary displays, pricing and more.
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Stay informed and surge ahead
Leverage deep in-store intelligence to spot marketing and merchandizing trends, and make informed decisions to stay ahead of rival brands.
Understand competitor marketing mix
Access a one-stop dashboard that maps competitor brands with promotional tactic, be it price reduction, secondary placements or POS displays.
Uncover market trends
Get ready-to-use analysis on marketing strategies in different regions, store types and retailers. For e.g. discount trends in convenience stores, share of display in hypermarkets.
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Know more about shopper path to purchase
Get recommendations on what drives promotion performance in the store, by combining shelf analytics and retail sales data
Connect consumer demand to what shoppers buy
Bridge the gap between consumer insights and shopper marketing by understanding how in-store factors like availability, price and placement are influencing path to purchase.
Accelerate sales outcomes with optimal promotions
Leverage robust predictive price modeling to implement dynamic pricing during promotional campaigns and stay aligned with shopper demand.
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The great thing about Trax is it allows us to measure our point of materials presence. Given our huge investments in secondary displays and gondola ends across channels, Trax will help us to track where, when and how well it is placed.
Diageo, Global Commercial Manager, Outlet Execution & Rewards