Mastering Category Analysis and Planning
Strategic category analytics and tools to win at the shelf today
and predict the trends of tomorrow.
Be the perfect partner
Harness analytics and optimization tools to show retailers how your category will maximize revenue today and through future resets.
Win the space race
Retail space has never been so dynamic, and so rich with possibilities. We find the best ways to utilize space in each of your customers’ thousands of locations, and reoptimize your assortments as fast as the market changes.
Your unfair advantage
With digitized eyes in every store, you can scan the category landscape, track competitors’ SKUs, and learn how your brands can overtake them.
Sales synergy
Combine shelf data with EPOS data to compute the cash value of every lever, and wow retailers with your revenue-led planning.
- Vending Director
Having accurate data was important for us to make many decisions. Weekly change against competitors, how our plan executed in the market, integrate Trax data with sales and understand how consumers are reacting to our brands.
- Sales, Category, Supply Chain, Range & Merchandising and Marketing
The brand achieved over 50% time saving per store per user per month to measure share of space. The head office teams now have visibility in every store and in each category. Data collected is also leveraged across functions.
Rewarding resets
Turn category resets into revenue opportunities. With a complete understanding of how shelf positions impact sales — during every season and at every retailer — you can deftly design your spacing strategy.
Past perfect
By analyzing historic shelf patterns, you’ll see exactly how your — and your competitors’ — brands have most effectively reacted to resets.
Planogram ahead
Know which SKUs elevate your category — and where on the shelf they’re most effective — so your planograms can exploit changing spacings and facings.
The brand freed up 38% of its field force's time by switching from manual to digital audits. This allowed the team to audit 4 new categories while enjoying 40% in cost savings.
Painless planogramming
We take the pain out of planograms. Our image-recognition technology takes your shelf photos and PDFs and transforms them into editable files. You’ll save up to 80% of the time you used to spend reproducing planograms, leaving you more time to make them shine.
High-tech tools
Compare planograms to KPIs, see the levers that most impact sales, output metrics to Excel, export files into other space-planning apps, and so much more.
Client-focused
From your centralized cloud database of products and POGs, sales teams can create and modify planograms for specific retailers or stores.
Category analysis and planning solutions for CPGs
Prove your category’s value to your customers. We’d love to show you how Trax technology can make you a retailer’s preferred partner.
Trax Category Excellence gives you a better understanding of your brands’ performance in relation...
Learn MoreSpeak to a CPG expert
Othilie Nicod
SVP, Product Marketing CPGAs SVP Product Marketing for CPG solutions, Othilie is your go-to person for any question about our solutions and capabilities for CPG companies.
GET IN TOUCH
Tamas Lupkovics
Director of CPG SolutionsAs the Director for CPG Product Management, Tamas oversees all components of the Trax CPG platform, including mobile, web and BI.
Recommended reading
How to optimize your category assortment using shelf data
There are two dimensions to product assortment: product breadth and product depth. The number of different lines kept in stock determines product breadth, and product depth measures the number of units of each line.
Reclaiming CPG Growth with Analytics and Insights
The growing influence of advanced analytics and AI in an era of retail digitization.
“The missing link”: Leveraging in-store execution data to inform category strategy
The shelf is a constantly changing entity. Several events trigger major and minor shelf actions. Product or category innovation, shopper leakage, market and regulatory changes, retailer merger or acquisition – all are reasons for retailers and CPG companies to review categories periodically. Category reviews present an opportunity for CPG companies to disrupt the market; both brand and category performance depend on what products make the shelf and how they are segmented.
Connect with us
Ask about Trax solutions, pricing, implementation, or request a demo. Our highly trained reps are standing by, ready to help.