Translate retail strategy into superior execution with AI
Realize the Picture of Success at every outlet. We make auditing fast and easy while providing invaluable shelf insights from each store visit.Read More
Work with retail partners to get compliance right
Improve assortment, price, promotion, and time-to-shelf compliance to get what you paid for.Read More
Use category intelligence to strengthen retailer relationships
Understand how shelf conditions affect sales, stay ahead of category and competitor trends, and recommend winning strategies.Read More
Build brand loyalty throughout the shopping journey
Make it fun for consumers to engage with marketing content, pick up products, and make purchases. Build loyalty without breaking the bank.Read More
Shelf empowerment for CPG
Trax transforms shelf data into revenue opportunities. See how to perfect execution, optimize promotions, and outsmart competition. We even have on-demand workers for your merchandising needs and an army of loyal consumers ready to shop.
Elevate your in-store execution
Get store-level shelf data in seconds to make more efficient use of field reps and merchandisers. Our Computer Vision solutions make it easy to perfect in-store execution and track performance.
- Fix shelves in the here and now
- Meet your Perfect Store standards
- Incentivize reps on execution performance
- Increase coverage with on-demand labor
Getting compliance right
Ensure shop shelves and promotional displays match agreements made with retailers. Assortments or activations, product launches or strategic price discounts — you’ll know when retailers don’t meet your expectations.
- Optimize new product launches
- Run more effective promotions
- Avoid incorrect in-store pricing
Win territory for your category
Get a 360-degree view of the dynamics and trends within your category to quickly respond to change. Your retailer customers will love your data-fueled insights. Your competitors will envy your mastery of the shelf.
- Receive intel on your competitors’ strategies
- Be the captain of your category and influence resets
- Build customized planograms the easy way
Access and engage new shoppers
Reach dedicated shoppers with a fun rewards program that incentivizes them to watch your videos, scanning your items and make purchases.
- Reward consumers at home, on the go, and at shelf
- Protect brand equity by eschewing discounts
- Gain insights on the impact of your marketing
Making your job easier
Our technology is built to solve your problems. We can cut your costs, drive your revenue, impress your clients, and — most importantly — make your boss adore you.
Our learnings from conversations with leading professionals in the CPG industry on how they are tackling challenges such as supply chain disruptions, field labor shortages and changing channel dynamics.
A Perfect Store is one in which consumers can find the right products in the right location, with products presented in the best possible way to influence buying behavior. To achieve this, CPGs design and execute shelf standards that translate shopper-centric insights into practical, scalable and repeatable in-store-execution guidelines.
Retail execution is a business process designed to ensure that a consumer goods manufacturer’s overall brand strategy is executed in retail stores. Put simply, retail execution aims to put the right product on the right shelf at the right time.