Chosen Foods

Dynamic Merchandising

/ Chosen Foods

With a rapidly expanding retail presence Chosen Foods chose Trax Execution

The combination of a skilled on-demand workforce and an AI driven merchandising platform delivered by Trax Dynamic Merchandising gave Chosen Foods rapid and reliable visibility into their products on shelf. The brand, which grew rapidly across brick-and-mortar retail channels using a three-tier manufacturer – distributor – retailer model, is now found in more than 40,000 stores. Their avocado-based oils, spreads and dressings appealed to shoppers in club, grocery, and specialty stores.

15-20%

Uplift in sales

Stores covered

The Challenge

To achieve growth and velocity goals, the team needed visibility into in-store presentation, assortment, and inventory — across all channels and store formats. They required specialized capabilities, such as void analysis, targeted execution, and data-driven retailer programs. The team needed to turn to non-traditional models of field labor and support those efforts with AI driven insights and reporting to extend store coverage, maximize ROI and drive precise merchandising tasks.

“Having Trax identify voids, talk to store managers and ensure that product is back on the shelf gave us a 15-20% lift. Trax’s responsiveness, flexibility and dedication to partnership means everything”

The Results

National coverage with granular insights

Trax’s flexible merchandising team visited 6,000 stores across eight retailers, focusing on the brand’s assortment, on-shelf availability (OSA), and recommended sell dates. A customized dashboard provided reporting by retailer and region, with summaries on key metrics that drilled down into store visit data.

Sales lift and increased brand value

Greater visibility into shelf reality in real-time resulted in greater OSA and fewer compliance gaps. This lead to an uplift in sales without having to rely on promotions, which could detract from the brand’s value.

The Bottom Line

Targeted retail execution delivers sales lift and helps build brand value. Trax’s focus on in-store visibility and transparency produced improved retail results.

Brand and category managers were able to close gaps in compliance, identify the right person with the right skills for the right merchandising job, and execute in-store with digital precision. The team also used impact reporting to digitize every SKU and in-store action, obtaining insights based on real in-store images that ultimately helped identify opportunities to increase sales.