Trax is a world leader in computer vision solutions for retail, ranking in the top 25 Fastest Growing Companies on Deloitte's Technology Fast 500 list. The company enables tighter execution controls in-store and the ability to leverage competitive insights through their in-store execution tools, market measurement services and data science to unlock revenue opportunities at all points of sale. Trax does this using smartphones and tablets to gain actionable shelf analytics in real-time.
With over 175 clients, in over 90 countries, top brands such as Coca-Cola, AB InBev, Nestle, Henkel, PepsiCo and many more, leverage Trax globally to manage their in-store execution and increase revenues at the shelf. Trax is headquartered in Singapore with offices worldwide. To learn more about Trax, please visit www.traxretail.com.
Role: Communications Manager, Americas reporting to Director Corporate Communications, Global, and dotted line reporting to SVP Marketing, Americas.
The Communications Manager, Americas works closely with key functions across the company to build and advance the Trax brand and reputation by leading the strategy and execution of Trax’s internal and external-facing corporate and investor communications. He/She is responsible for conveying our company’s messages to external audiences, and also partnering with our business leaders as an employee communications manager in the creation, adaptation and delivery of all company- and group-level communication, internally and externally, across a broad range of business units. He/She must be an exceptional communicator (written and oral) with strong business acumen, ability to influence, demonstrated agency management and leadership capabilities and executive presence.
Support in-region external communications strategy that is aligned with the company’s mission, vision and goals.
Develop and maintain key relationships with media, business and financial analysts and influencers covering Trax, our industry and technology space.
Run our Americas Press and Investor Relations Office and manage our communications agency – proactively pitching stories that showcase Trax value proposition and dealing with inbound media and analyst interest.
Drive external communications programs to support our business and corporate objectives.
Develop and maintain regional press material and press and investor relations tool kits.
Prepare communications materials and media outreach plans.
Support global corporate communications by cultivating in region a greater understanding of the company’s and/or business units’ objectives among colleagues.
Develop and drive regional employee engagement programs to create a deeper understanding of shared goals and to foster a shared sense of identity at Trax.
Minimum Bachelor’s Degree, preferably in English, Communications, Journalism, Public Relations, Business, Political Science or related field.
Strong communicator with minimum 3-5 years’ experience, specifically with managing media and investor relations programs for large, matrixed multinational companies.
A strategic thinker who can make connections across the business and apply them to communications initiatives; anticipates issues and proactively works to resolve them.
Excellent follow-through, attention to detail and high sense of urgency.
Results oriented; takes pride in delivering high-quality work and effectively conveys its value.
Experience leading and managing a communications agency.
Experience in measurement tools used to assess the impact of communications programs.
Strong business acumen preferably related to technology in retail and CPG industry.
It is an exciting time to be a part of the Trax team and we are looking for someone with the energy and drive to join us!