This is the Butterfly Effect.

One simple problem on the shelf has a huge impact on your sales.

For CPG and retail companies looking to boost sales or gain shelf space, the smallest detail can swing the sale one way or the other. If you get it right, the rewards are huge, if you get it wrong, you lose vital market share. The shelf is your battleground.

Here you can discover how to gain an unparalleled understanding of the shelf by harnessing technology to deliver fresh data, insights and merchandising services to power your sales at every shelf, every day.

the workforce

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What if you could harness a flexible, on-demand workforce to drive growth at point of sale and react to market and store conditions with precision and speed? Our highly experienced people are armed with leading edge technology to do just this, solving your merchandising needs and supporting your workforce.

shelf visibility

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Fixing the store starts by seeing the store - having a window into every store and every shelf is essential to maximizing revenue. But you need to know how to act on these insights. Our solutions deliver constant visibility in real-time, providing alerts and guidance to show you exactly how to keep the shelf at the optimum level.

Download our eBook on Shelf Health

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Your how-to guide for taking back control of the shelf, our ebook offers new insights and opportunities for retailers and CPGs, boosting sales in a changing omni-channel retail landscape. Discover how you can create a sustainable strategy for the future that wins both the hearts and wallets of shoppers.


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Only fast, accurate data direct from the shelf can drive truly successful future planning. By digitizing the shelf, you can uncover a wealth of accurate data and analytics to drive short-term and long-term strategies and realize powerful results.


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Optimizing productivity at every level, across the supply chain and in every channel and store is essential for achieving profitable sales. It gives Retailers & CPGs the power to quickly automate manual tasks, react to changing market conditions, deploy promotions fast through data-driven merchandising and deliver targeted micro-execution with unparalleled speed.

Trax shelf data collection via mobile phone app, shelf cameras, dome cameras or autonomous robots removes manual audit tasks. That reduces inaccuracy and time searching for errors so your team can focus on fixing the shelf.

customer experience

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One of the biggest lessons of the pandemic for retailers and CPGs is the need for flexibility and agility to satisfy demanding consumers by identifying and keeping up with changing behaviours and shopping patterns. Missing items and inconsistent promotions damages customer loyalty – for both in-store and on-line shoppers. Instead, the shelf needs to grasp its potential to delight customers. Trax solutions show you how.

Watch, read, discover

Learn how Shelf Automation Fixes Retail Issues Fast

Poor availability and pricing issues have long held retailers back from maximizing sales and delivering powerful customer experiences. Auchan introduced autonomous robots to tackle the root causes rapidly. Read how actionable shelf data enabled the grocery retailer to reduce price anomalies by 75%, optimize the supply chain and elevate workforce productivity by 250 working hours per month.

Discover Retail Execution & Image Recognition

For CPG companies, an integrated Retail Execution/Image Recognition solution can support your Perfect Store program and revolutionize your field forces’ activities. Find out how IR can take your Retail Activity Optimization strategy to the next level.

How brands are uncovering new data-driven insights

Some of the world’s most successful brands from COTY, Reckitt, P&G and PepsiCo are driving growth and competitive advantage through deep analytics capabilities. Download our white paper, Reclaiming CPG Growth with Analytics and Insights to Find out how.

Take control of your shelf
with Trax

Speak to an expert to find out how Trax
can support you.

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